The rise of TikTok has redefined the norms of social media. To fully understand this revolution, it is essential to decipher the platform’s target audience. This video platform is growing exponentially, attracting users from a wide range of age groups, but with a particular focus on the younger generations. This analysis explores in depth the demographic trends, online behaviors and interests of TikTok users. It thus offers valuable insight for marketers and social media watchers.
What is the average age of TikTok users?
The average age of TikTok’s audience is generally young. Teenagers and young adults are the most present on the platform. In France, the majority of users are under 30. TikTok mainly attracts a young audience, but there are also older users. In other parts of the world, the trend is similar, with a strong predominance of young people.
Data show that almost 70% of French TikTok users are under 30. This reflects the app’s popularity among younger generations. The platform offers a space to share creative videos and interact with other users. That’s why it is so attractive to young people. The average age of users varies by country and culture, but youth remains the main demographic on TikTok.
TikTok is then mainly used by young people, but there is also a presence of older users, which contributes to its diversity and overall appeal.
Are there more men or women on TikTok?
According to statistics, there are more women than men on TikTok. In France, for example, women account for 56% of users, while men make up 44% of the audience. Worldwide in 2022, women represented 57% of active TikTok users, while men accounted for 43%. These figures show a dominant female trend on the platform.
On TikTok, women are more present than men, making it a platform where the majority of users are female. This dynamic can influence the content and trends observed on the platform. Overall, TikTok is a platform where women have a strong representation and significant influence.
Which socio-professional category is more present on TikTok?
TikTok mainly attracts a younger demographic, including students, young professionals and online entertainment enthusiasts. Due to its creative and entertaining nature, the platform is often used by people active on social networks, such as students, artists and content creators.
These users make up a significant proportion of the TikTok community, making it a dynamic and diverse platform. As a result, socio-professional categories such as students, young professionals and creatives are probably the most present on TikTok.
These users represent a significant proportion of the TikTok community, making it a dynamic and diverse platform.
Geographical distribution of TikTok users: which regions are the most active?
TikTok is a global platform, present in 155 countries and available in 75 languages. The most active regions on TikTok are those with a strong user presence. In 2024, TikTok had 420 million users aged 18 to 24 worldwide, representing 38.5% of its core audience. However, precise statistics on the geographical distribution of users are not available.
However, some countries stand out for their high numbers of TikTok users. The USA, Indonesia and India are among the countries with the highest numbers of TikTok users over the age of 18. TikTok continues to grow worldwide, attracting new users in various regions. This global expansion testifies to TikTok’s growing popularity and appeal to a wide range of audiences.
In sum, although specific data on geographical distribution is not available, TikTok is an active platform in many countries, with a diverse and constantly expanding user base.
What are the main interests of TikTok’s audience?
The main interests of the TikTok audience are varied and include topics such as entertainment, music, dance, comedy, fashion, beauty, fitness, cooking and travel. TikTok users are attracted to creative and entertaining contentt, often presented in the form of challenges, trends and humorous videos.
The platform is also a place where users share their passions, discover new tips and tutorials, and express their creativity. Content is generally playful and engaging, attracting a wide audience with varied interests.
In addition, TikTok is known as a space where users can discover new talent, follow emerging trends and interact with influential content creators. Overall, TikTok offers a dynamic platform where users can explore a multitude of topics and engage with content that matches their interests and p
.