Currently, companies are constantly looking for new ways to connect with their audience. TikTok is emerging as a powerful platform offering a unique opportunity for brands. With its huge, predominantly young user base and short, punchy content format, TikTok offers unprecedented visibility. This article explores why companies should seriously consider creating a TikTok account. This, to achieve their marketing and growth objectives.
Using TikTok for business
TikTok offers considerable potential for businesses to reach a massive audience, especially young people. With over a billion monthly active users worldwide, mainly aged under 30. The platform represents a breeding ground of opportunities for brands.
Massive, predominantly young audience
TikTok’s strength lies in its popularity with young people. Indeed, almost 60% of its users are between 16 and 24 years old. This offers companies privileged access to this coveted demographic. For brands looking to target this audience, TikTok presents an essential platform for building a relevant digital presence. It’s also enough to engage tomorrow’s consumers.
Short, punchy content format
The short content format of a TikTok account, with videos lasting up to 60 seconds, encourages creativity and concision. Companies can quickly capture the attention of their target audience with visually appealing, entertaining and informative content. This format is perfectly suited to today’s consumption patterns, where users are constantly on the move and looking for captivating content to consume quickly.
Unprecedented visibility opportunity
With its powerful discovery algorithm, a TikTok account offers unprecedented visibility for content, whether it’s from individual creators or brands. Viral videos can reach millions of views in record time, offering a unique opportunity for companies to reach a large organic audience without necessarily needing a large advertising budget. This increased visibility enables companies to boost brand awareness and reach potential new customers in a significant way.
Benefits for businesses
Companies that invest in TikTok enjoy several key benefits, from growing brand visibility to converting followers into potential customers.
Brand visibility growth
The presence on TikTok enables companies to considerably increase their visibility. Thanks to the viral nature of the platform and its powerful recommendation algorithm, content can be easily discovered and shared by a wide audience. As a result, companies have the opportunity to extend their organic reach and reach audiences that would otherwise have been inaccessible.
Enhanced engagement with target audience
A TikTok account fosters a high level of engagement with businesses’target audience. By offering entertaining, educational or inspirational content, brands can elicit positive emotional responses from users, encouraging interaction in the form of likes, comments and shares. This increased interaction creates a stronger bond between the brand and its followers, reinforcing long-term loyalty and brand attachment.
Converting followers into potential customers
Finally, TikTok offers businesses the chance to convert their followers into potential customers. By subtly integrating calls to action into their videos, such as links to websites, special offers or discount codes, businesses can encourage users to take action and explore their products or services further. This ability to turn engagement into tangible action can lead to significant conversions and sales growth for the company.
Strategies for success on TikTok
To thrive on TikTok, businesses must implement effective strategies that take advantage of the platform’s unique nature, focusing on creativity, the use of trends and hashtags, and interaction with the community.
Creativity and originality of content
The key to success on TikTok lies in creating creative, original content that captures users’attention. Companies need to stand out from the crowd by offering unique, entertaining and engaging videos that reflect their brand identity. By exploring different formats, styles and concepts, brands can engage audiences and stand out in a sea of content.
Using trends and hashtags
Following trends and using relevant hashtags is essential for increasing content visibility on TikTok. Companies need to stay on top of the challenges, memes and popular topics circulating on the platform and creatively integrate them into their content.
By using the right hashtags, brands can make their content more discoverable by users interested in similar topics, increasing their chances of reaching a wider audience.
Interaction and engagement with the community
Finally, to succeed on TikTok, businesses need to actively engage with their community. This means responding to comments, liking and sharing followers’ videos, as well as participating in ongoing trends and challenges. By creating authentic dialogue and building relationships with users, brands can strengthen their presence on the platform and build audience loyalty, which can ultimately lead to organic and sustainable growth.